What Businesses Can Learn From the Golden Rule

Introduction

You might not have given much thought to what companies can determine from philosophers. You might be tempted philosophers of thing that raises many more questions than answers with their logic chopping seemingly endless. To a certain extent, and the criticism is justified. However, it is a principle known as the Golden Rule of morality, I want to provide companies can learn from them.

And you may have heard of the golden rule. You will determine it referred in many cultures. Among other places, you will see that in Confucius. You find it in Islam. You will find in Western philosophy, and you may find the most well-know version of Christian ethics. Golden dominion blends in something like-minded this: "cause unto others as you would have them do unto you not" Here Kaitlyn Roig DeBellis on the golden rule.:

"We each enlightened in kindergarten: the golden rule of treating others as you lack to be treated as being between the ages of five years, we are brought about a few practical illustrations of what this means, and this is the adult seems it seems that this rule .. often forgotten. "

What does this have to do with the company's management?

Marketing and Golden Rule

Take a trip into the existence of marketing. Get make up brutally honest here: marketing coifs not always have good press. In fact, there embodied a time - and it was a time not so long ago - when he was marketing reputation, which was only on the positive side of today enjoys a reputation slightly by dealerships suspicious car, and PPI cold callers recovery and politicians.

Marketers have taken the view - and unfortunately, some still takes this view - it was their duty to ensure that goods and services sold their companies - no matter what. If the profit target mean to mislead consumers, and let your customers happy and make sure that these customers never deal again with their business - Well it's all component of the marketing, sales oriented mind .

Marketing How do you know? There are too few definitions. Those that I prefer is the one speaking with customer requirements productively. The grounds I as though this costs because, first, it clearly indicates that companies in that respect to build a profit. If they do not, on businesses and not one of the benefits of this.

Second, it points out that companies who make profits must come through to meet customer requirements. B, good customer for companies. There is no doubt that some companies still rely on the sales-centric approach, but traders informed today realize that the customer is the center of the marketing world.

Marketing and lit golden rule

Have you seen the movie Miracle on 34 Street? If you can remember the panorama where Kris Kringle (dallied from Edmund Gwenn in version 1947) Santa Claus Shop works begins advise customers where to go for games that do not have his shop. It seems that the memory births hired mortal who not lonesome believes he really is Santa Claus, but also helps to keep the store's customers advising them to look elsewhere.

Kris Kringle was sold or the naive innocence. And then again, he might have realized that a customer for life not hardly for Christmas. (Clients Santa not to come back come again and again?) And perhaps decided to do it in-store marketing and take the time to see matters.